What is Digital Marketing? (Definition + Strategy Learn in 5 minutes)

Here to learn digital marketing?

So, before diving into deep and advanced tactics of digital marketing we must know what digital marketing is.

Let's start!

What is Digital Marketing?

Digital Marketing is a way of promoting and selling services and products through different mediums such as Emails, mobile apps, Social media, and SEO.

Mainly, Digital Marketing is any form of marketing that uses the Internet and other forms of digital communications. (Simply involving electronic devices in marketing)

Why is Digital Marketing significant?

Any type of marketing can flourish your business but, digital marketing has become important as there are 5.03 billion Internet users in August 2022. 

Mostly, we see billboards across the roads. During our journey, we experienced a lot of billboards promoting different products and many big brands started a battle with each other on billboards.

Credit: Image by David Mark from Pixabay  (Thanks! :)

About 71% percent of people look at billboards but In this era of modern technology, People even don't care about billboards. That's why Google and Facebook are generating more revenue than any media company because they are upgrading traditional media techniques to digital and modern techniques. That's why digital marketing matters.

Why is billboard marketing dead nowadays?

Nowadays most people are busy using their phones while walking. 

About 90 percent of people are spending most of their time using electronic devices. That's why printing advertising is declining day by day. 

Forms of digital marketing

There are a lot of specialized ways of digital marketing by interacting using digital media on different digital platforms. Here are some forms of Digital Marketing: 

Online Marketing:

Search Engine Optimization(SEO)

Search engine optimization is not a form of digital marketing it is a marketing tool. SEO is the technique of making web pages look more attractive to search engines. 

Nowadays, important elements that are considered while optimizing web pages are:

• Mobile-friendliness
• User Engagement 
• Quality content
• Number and quality of inbound links

 In addition to these elements, we have to optimize the technical SEO of our website. Such as loading speed, broken links, and URL structures. Optimizing your technical SEO will help you rank in search engines and lead you to Rank on the first page of Search engines like Google and Yahoo. 

Consider an example Search Engines are markets and websites are your stalls in that market where you display your content(web pages) and SEO is the process of decorating your content in such a way that it attracts every buyer to your stall(website).

 Content Marketing

As we have mentioned quality content is an important element of page optimization. Content marketing is a technique of distributing valuable and relevant content to a target audience.

The main goal of content marketing is to get leads that convert into permanent customers.

It offers valuable content for free in written form. 

Such as:

• Newsletters
• E-books
• Whitepapers
• Blog posts
• Video & audio script
• Infographics

Social Media Marketing

Nowadays using social media to promote your products, services, and courses, and driving traffic to your content is really worth it.

Some main social platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube are best to promote and drive traffic to your content, products, and services.

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There are a lot of people spending their time using different social platforms so your content will catch many eyeballs. That will help you to generate more leads.

Affiliate Marketing

Affiliate marketing is an essential component of digital marketing. Affiliate marketing allows someone to earn money by promoting someone else services or products.

You can be a promoter or product owner who hires a promoter to promote his/her content on his/her website. 

You can learn more about affiliate marketing: Affiliate Marketing

Email Marketing

Email marketing means simply sending someone a message that promotes your service or products. It is somehow difficult for your target will click.

But if you write a message that clearly explains your product. Make your message attractive and clean.

Read about Email marketing in detail: Email Marketing

Offline Marketing

Here we will discuss only the key point of offline marketing. That is:

• Enhanced Offline Marketing (Using LED billboards, for example, Apple store )
• Radio Networking
• TV networking
• Phone Marketing (Calling and texting, QR Codes, discount coupons)

Offline Marketing Strategy

1. Setup enhanced offline strategy
2. Create a radio marketing strategy
3. Engage in TV marketing
4. Do Phone Marketing

Digital Marketing conclusion

Here is the detail of digital marketing. As you see, the Internet is essential or not essential for digital marketing as in online marketing we require the Internet, and in offline marketing, we do not require the Internet.

Thanks for reading.